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Facilitating your expansion into high-growth markets in South East Asia

Start with Thailand – the 2nd biggest economy in the region, and an ideal entry point and gateway to other Asian markets!

About us

We can help you find the best route to the market!

Expand to Asia is an independent market entry advisory firm, based in Sweden, specializing in the expansion of primarily European small and medium-sized enterprises’ products and services into growth markets in South East Asia, using Thailand as the first entry point and potential regional base. We believe that Thailand with its strategic location in the heart of South East Asia makes it an ideal business hub and gateway for further expansion into other attractive markets in the region.

What we do

Expand to Asia can offer you a mix of customizable professional market entry advisory and support services – across different industries – that are aligned with your international expansion objectives and strategy, both short-, medium-, and long-term.

Depending on the scope of services that we have arrived at together, Expand to Asia will lead the agreed assignment and, to the extent needed, engage local dedicated professional resources with skills and competencies within the relevant fields required to support your market entry. Our objective is always to achieve the best possible outcome for your market expansion plan while at the same time overcoming any barriers to success and reducing risks – together with you.

Who we serve

You may be either an already established company or organization that wants to expand your international market coverage or a start-up who have developed a new unique and authentic offering for which you see a potential demand and first-mover advantage far beyond Scandinavia. However, whatever portfolio of products or services you consider introducing into South East Asian markets, you always need to assess their local attractiveness and ability to stand out from the rest before a full-scale market launch. We can help you with this and also suggest suitable market adaptations to better suit local customer needs.

Why engage us?

Although rich in business opportunities, South East Asian markets are known to be demanding and competitive, just like most markets. That is why you need our professional advice and support in the market entry phase, which is based on local on-the-ground knowledge and experience, to choose the right initial go-to-market path and avoid any unnecessary mistakes.

Expand to Asia is not a large firm with multiple offices and high fixed overheads. Through our on-demand staffing approach, we engage the right individuals with the competencies required for each assignment from our professional network rather than permanent full-time employees. This means that we can offer you professional advice and support services adapted to your specific needs at competitive fees.

Time to rethink your growth strategy?

It is no news that the world is not the same place as it was yesterday. The global economy is presently going through a turbulent time. Market conditions tend to change fast and often in an unpredictable way. Uncertainty is difficult to deal with, but still companies need to adapt fast to new realities affecting demand and supply to stay relevant and competitive in their markets. Luckily, changes often mean new opportunities for companies.

Many companies experience flattening or declining revenues and profitability in their existing home markets. This could be the trigger point to consider expanding their business to new markets abroad to gain access to a larger customer base than addressable in their existing markets. If done in the right way, such expansion is likely to result in more opportunities overall and new growing revenue streams.

Why expand into South East Asia?

After a contraction of South East Asia’s economies, mainly caused by the COVID-19 pandemic, there are now clear signs of recovery after nations are reopening their economies. Despite some challenges, such as climate change, rising geopolitical tensions, and uncertainty regarding the economic recovery in other parts of the world, the South East Asian region is projected to grow over the medium to long term and it is fair to assume that it will remain as one of the most attractive markets in the world.

Thailand is considered to be one of the best entry points for businesses looking to expand into South East Asia due to its strategic location, strong growth prospects, and large and growing middle class with high purchasing power. Thailand also has an advantageous working-age population profile, high adoption of digital technologies, and well-developed infrastructure, including modern airports, seaports, and highways. Moreover, the Thai government has implemented various policies to make Thailand an attractive destination for foreign investment and trade, and to support business growth, for example through tax incentives and favorable conditions for business.

How will it benefit your company?

A successful expansion to South East Asia will benefit your business in different ways. It might extend your customer base and result in more opportunities, which most likely will have a positive impact on your revenue. Furthermore, diversifying into new markets may lower your overall business risk. An expansion of your business abroad may also help to strengthen your brand recognition, which in turn will be valuable for your onward international expansion.

Our Services

We can offer you any or a combination of the following market entry advisory and support services:

Market, competitive, and marketability research

Partner, distributor, or agent search, matchmaking, and negotiation

Assistance in building your market entry strategy and plan, and during execution

Import of products/goods produced in Asia into Sweden/ Scandinavia

Get in touch with us!

Does this sound interesting? If yes, we would be happy to have an unconditional initial discussion with you on what you would like to do and hope to achieve in Thailand and potentially other markets in South East Asia. Fill out your details in the form provided to let us know about your needs and we will get back to you.